Hello friends,
The past week has consisted of living vicariously through all the LinkedInfluencers attending Cannes, trying to survive the UK heatwave with no air conditioning, and crying at too many movies including but not limited to The Sheep Detectives, Toy Story 5 and Voicemails to Isabelle.
Anyway before I really start to overshare, let’s dive straight in to the social media updates that have been happening this week.
(Don’t forget to grab your cup of tea, and a snack.)
👋 THE TOP STORIES THIS WEEK:
→ LinkedIn is testing suggested feeds, which would serve alternative topic-focused feeds that will be recommended to users based on what they engage with in the app.
→ TikTok and YouTube are “reinventing sports viewership” with CNBC noting: “Rather than watching live games in their entirety, consumers are increasingly watching sports clips, highlights, athlete-made videos and creator content on social platforms.”
→ Adam Mosseri, Head of Instagram, reminds users that adding music to your carousels will make them eligible for the reels feed.
💌 THE REST OF THIS WEEK’S UPDATES:
→ Instagram is coming for streaming services, after saying it’s going to experiment with longer-form content, episodic series, and Live TV via its TV app.
→ Facebook has added a Creator Activity section to the Professional Dashboard for Pages to help creators: track activity, understand growth and build consistent posting habits.
→ TikTok has launched Custom Creator Networks which allows brands to turn existing brand-relevant videos into ads.
→ YouTube has introduced new insights tools built with Gemini to “maximize this new era of creator marketing” including deeper trend data to understand what’s popular on YouTube right now.
→ YouTube creator content appears in over 25% of prompts answered by AI chatbots and in high-intent categories like financial services, that climbs to nearly one in two responses.
→ Australia to double the maximum penalty for platforms in breach of social media ban to $99m.
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🔥 ICYMI LAST WEEK: THE TOP STORIES
→ Instagram now lets you add multiple captions in a carousel.
→ LinkedIn has announced a bunch of new features at Cannes including collaborative posts where members and LinkedIn pages will be able to share posts together on LinkedIn, and people will see all collaborators listed at the top of the post.
→ Instagram is testing blue search suggestions at the top of comment sections and you guessed it, they look exactly like the feature on TikTok.
→ Social media is the leading source of news according to Reuters, the data also showed that online creators are rising as key news sources in many regions.
→ Snapchat has announced a Snap Creator Network which is an AI-powered system which simplifies the creator discovery processes.
That’s all for now folks! Thanks for reading another edition of this newsletter. Next week, you’ll see the return of Hot Takes and we have some absolutely incredible folks lined up sharing only the hottest, and most controversial marketing opinions. If you’d like to share YOUR hot takes in August, just reply to this email!
In addition to that, I’ll be launching two (free) subscribers-only edition of this newsletter every month with interviews, breakdowns (of social media updates, not my breakdowns personally) monthly roundups, and more !!
Finally, as I mentioned last week, I’m launching a limited Q&A series in partnership with Modash to answer your burning influencer marketing questions. We’ve got some great submissions so far (they’re JUICY) but it’s not too late to send your questions in, just fill in the form below 👇
🙂↕️ NOW IT’S TIME FOR THE PART YOU ALL LOVE THE MOST… Which fake social media update should I use this week?
Can’t wait to see which one you guys pick!
🤭 Which fake social media update should I use this week?
See you next week.
TTYL,
AM @ Girl Power Marketing xx